A Gawker blogger is worth….
Still, cruising around the Gawker Media stats pages (just put /stats onto the end of the domain in question) does make you realize how the Gawker-obsessed media misses much more important writers for the network as a whole. Do you know who Adam Pash is? He’s a blogger at Lifehacker; he got 5.2 million pageviews in January. Dashiell Bennett got 2.8 million pageviews at Fleshbot.I’d assume that Pash and Diaz are making comfortable six-figure incomes blogging, and that a good few of the “site leads” (Gina Trapani, Brian Lam) are as well. Conversely, some of the less popular bloggers are likely getting paid $50-60,000 per year.
Doubt is immediately cast on the numbers by the commentators, but dividing the editorial budget by the relative eyeball power of the bloggers seems like a pretty good way of figuring out the salaries.