The Manchild Chronicles

Floundering Through Adulthood

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Jenna Bush is Fierce

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Jenna Bush read to some hormonally challenged adults on Easter. She began to emulate our favorite girl Victoria Beckham – not that other fierce girl, Christian Soriano. She’s not fierce at all. She’s as fierce as an onion bagel with cream cheese.

Additional Reading: Wonkette

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Web 2.0 marketing, Web 2.0 Business

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Web 2.0 Marketing (Seth Godin’s Meatball Sundae):

It’s an excellent (and I believe a required) read for any marketers, online or offline. The concepts are the same for both. The information age has started to render the ‘big and slow’ companies obsolete in the way they do consumer business and marketing.

Copacetic » Blog Archive » Web 2.0 vs Web 1.0

* Web 1.0 was about reading, Web 2.0 is about writing
* Web 1.0 was about companies, Web 2.0 is about communities
* Web 1.0 was about client-server, Web 2.0 is about peer to peer
* Web 1.0 was about HTML, Web 2.0 is about XML
* Web 1.0 was about home pages, Web 2.0 is about blogs
* Web 1.0 was about portals, Web 2.0 is about RSS
* Web 1.0 was about taxonomy, Web 2.0 is about tags
* Web 1.0 was about wires, Web 2.0 is about wireless
* Web 1.0 was about owning, Web 2.0 is about sharing
* Web 1.0 was about IPOs, Web 2.0 is about trade sales
* Web 1.0 was about Netscape, Web 2.0 is about Google
* Web 1.0 was about web forms, Web 2.0 is about web applications
* Web 1.0 was about screen scraping, Web 2.0 is about APIs
* Web 1.0 was about dialup, Web 2.0 is about broadband
* Web 1.0 was about hardware costs, Web 2.0 is about bandwidth costs

For all this nonsense, web businesses that mirror traditional businesses are doing well (structured blogs that replace industry papers, classified sites, retail sites, web directories). Magical sites like Meebo, Pownce and unfortunately myspace (which gets points for its similarity to a phonebook, but sold for web 2.0 hype value) don’t have real business plans; they raise money but don’t have any real world value.

Even Google only operates as an advertising firm. Being web 2.0 is nothing and using web 2.0 marketing techniques is irrelevant. For all the gmail, google reader, google docs, grand central, radio automation, blogger etc… it’s only the ad sales that give them value. It seems like business hasn’t changed, it’s only found a new storefront.

Written by Demosthenes

March 21, 2008 at 9:38 pm