The Manchild Chronicles

Floundering Through Adulthood

Posts Tagged ‘business

Web 2.0 marketing, Web 2.0 Business

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Web 2.0 Marketing (Seth Godin’s Meatball Sundae):

It’s an excellent (and I believe a required) read for any marketers, online or offline. The concepts are the same for both. The information age has started to render the ‘big and slow’ companies obsolete in the way they do consumer business and marketing.

Copacetic » Blog Archive » Web 2.0 vs Web 1.0

* Web 1.0 was about reading, Web 2.0 is about writing
* Web 1.0 was about companies, Web 2.0 is about communities
* Web 1.0 was about client-server, Web 2.0 is about peer to peer
* Web 1.0 was about HTML, Web 2.0 is about XML
* Web 1.0 was about home pages, Web 2.0 is about blogs
* Web 1.0 was about portals, Web 2.0 is about RSS
* Web 1.0 was about taxonomy, Web 2.0 is about tags
* Web 1.0 was about wires, Web 2.0 is about wireless
* Web 1.0 was about owning, Web 2.0 is about sharing
* Web 1.0 was about IPOs, Web 2.0 is about trade sales
* Web 1.0 was about Netscape, Web 2.0 is about Google
* Web 1.0 was about web forms, Web 2.0 is about web applications
* Web 1.0 was about screen scraping, Web 2.0 is about APIs
* Web 1.0 was about dialup, Web 2.0 is about broadband
* Web 1.0 was about hardware costs, Web 2.0 is about bandwidth costs

For all this nonsense, web businesses that mirror traditional businesses are doing well (structured blogs that replace industry papers, classified sites, retail sites, web directories). Magical sites like Meebo, Pownce and unfortunately myspace (which gets points for its similarity to a phonebook, but sold for web 2.0 hype value) don’t have real business plans; they raise money but don’t have any real world value.

Even Google only operates as an advertising firm. Being web 2.0 is nothing and using web 2.0 marketing techniques is irrelevant. For all the gmail, google reader, google docs, grand central, radio automation, blogger etc… it’s only the ad sales that give them value. It seems like business hasn’t changed, it’s only found a new storefront.


Written by Demosthenes

March 21, 2008 at 9:38 pm

Parisian Real Estate

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“You know,” he said later, “you can find really good real-estate bargains near nuclear facilities. No one realizes that.”

from The Morning News 

Unfortunately, a euro is worth about $1.50

Written by Demosthenes

March 19, 2008 at 5:41 pm